Show People Why
They Should Hire You
Turning what you know into content that makes the right people want to work with you.
Concept to Content: 4-Week Coaching Program
You Know Your Business. But What Should You Post?
You know how to help your customers. But turning that knowledge into videos and social media posts isn't always easy.
What should you talk about? How do you record it? And how do you know if it's helping your business?
That's where we come in.
In our four-week Concept to Content program, we'll help you find the stories, tips, and answers your future customers need to hear.
Then we'll work together to turn those ideas into content you can actually share.
You bring the knowledge. We'll help you share it.
How It Works
Week 1: Find Out What to Say
We'll identify who you want to reach, what problems you help them solve, and what makes your business different. You'll leave with a simple content plan and your first ideas ready to record.
Week 2 — Start Making Content
We'll review what you've created, help you improve it, and get you comfortable sharing your knowledge. Then we'll prepare for your podcast conversation.
Week 3 — Tell Your Story
You'll join us for an episode of Gabbing with Gabber. We'll guide the conversation so you can show future customers what you know, how you help, and why they should work with you.
Week 4 — Share It and Keep Going
We'll review your finished podcast and 2–3 edited social media clips. You'll learn how to share them, what results to watch, and how to keep creating content after the program ends.
Four weeks. Four one-on-one sessions. A podcast episode. 2–3 social media clips. A plan you can keep using.
Become a Founding Client
Four weeks of coaching. Real content you can use.
We're opening five founding-client spots for Concept to Content at a special introductory price.
$500
Your program includes:
Four one-hour, one-on-one coaching sessions
A personalized content framework
One professionally produced podcast episode
2–3 edited social media clips
A plan to keep creating content after the program
Why the founding-client price?
We're refining this program with our first five paying clients. In exchange for the introductory price, we'll ask for honest feedback and the opportunity to document your progress with your permission.
Ready to see if it's right for you?
Book a free 20-minute call. We'll talk about your business, what you want your content to accomplish, and whether the program is a good fit.
Let’s Talk About Your Business
Book your free 20-Minute Call Below. We’ll discuss your goals and see if Concept to Content is right for you
Meet Your Coaches
Pj Jacokes: Communication, Confidence & Coaching
Pj has spent more than 20 years helping people communicate, think on their feet, and become more comfortable in front of others.
As a co-founder of Go Comedy! Improv Theater and an experienced corporate trainer, he's worked with organizations including Google, Rocket Mortgage, and the Detroit Pistons.
At Gabber Media, Pj helps business owners find their voice, tell better stories, and feel more confident sharing their knowledge through video and podcasting.
Matt Naas: Content Strategy, Production & Coaching
Matt is the founder of Gabber Media and has been podcasting since 2016, producing hundreds of episodes along with short-form videos, interviews, and livestreams.
Before starting Gabber Media, he spent 22 years at General Motors working in training, communication, and customer experience.
His background in improv comedy and coaching helps business owners turn their knowledge into useful content without feeling like they have to become someone else on camera.